That’s the goal set by Jerry McReynolds and other wheat industry leaders. McReynolds is a Kansas wheat producer and past president of the National Association of Wheat Growers. But it won’t be easy! OPEN: “Jerry McReynolds is…” CLOSE: “….for the Oklahoma Farm Bureau.” TIME: 1:59

According to the latest American Farm Bureau informal market basket survey, prices for selected food items dropped 7 percent in the last quarter of 2011. We talked with economist John Anderson about the survey. OPEN “Here’s some good news…” CLOSE: “…for the Oklahoma Farm Bureau.” TIME: 1:54

That machismo image that personifies many farmers and ranchers needs to be modified when dealing with the grieving process, says certified counselor and farm wife Nicole Martens. She offers a few tips that could help. OPEN: “The strong, stoic…..” CLOSE: “…for the Oklahoma Farm Bureau.” TIME: 2:06

Brad Scott, a southern California dairy farmer and industry spokesman, talks about partnering with McDonald’s and Dominoes Pizza to promote consumption of dairy products. OPEN: “Have you been to…” CLOSE: “…for the Oklahoma Farm Bureau.” TIME: 1:51

Former NFL star Eddie Kennison is working with the dairy industry to encourage our kids to get off the couch and exercise for at least 60 minutes each day. Kennison is concerned about obesity killing our children. OPEN: “As we watch all the college…” CLOSE: “…for the Oklahoma Farm Bureau…” TIME: 2:00

The ponds are full and the grass is starting to recover from an historic drought on Clarence Vache’s ranch near Randlett in southern Oklahoma. Vache says that is part of the reason he is optimistic about 2012. OPEN: “The ponds are full, the…” CLOSE: “….for the Oklahoma Farm Bureau.” TIME: 1:50

Former NFL star Eddie Kennison recently visited a Iola, KS dairy farm and learned it’s hard work. The visit was part of his efforts promoting dairy products. He notes dairy products helped make him a great athlete. OPEN “When Eddie Kennison……” CLOSE: “…for the Oklahoma Farm Bureau.” TIME: 1:52